Your website is more than just a digital placeholder—it’s an employee that works for you 24/7. Unlike your human team members, it doesn’t take breaks, get sick, or clock out when it's time to run the kids to soccer practice. But just like any valuable employee, it needs ongoing training, maintenance, and optimization to perform at its best. If your website isn’t attracting, engaging, and converting visitors, it may be time for a performance review.  Here are 5 questions to ask yourself to ensure your lowest-maintenance employee is doing its job.

The new year is a great time to make sure your brand reflects where your business is today. Whether you’re a well-established company or just starting out, even small changes can make a big difference. Here are five practical branding resolutions for 2025, with easy-to-follow tips to help you get started.

Let me walk you through a not uncommon conversation with a potential web client.

Me: Tell me about your website.

Client: Honestly, I set it up some number of years ago. It doesn’t really reflect what I do and I know I need to level it up.

Me. That’s totally relatable. When was the last time you updated it?

Client: [insert grimance here]….the day I launched it.

This is one of the top 5 questions I get asked by clients who need a website and aren’t sure where to start. So, I decided to sit with that question and really think hard (and troubleshoot a lot) to give my clients the best answer I could come up with.