Let me walk you through a not uncommon conversation with a potential web client.

Me: Tell me about your website.

Client: Honestly, I set it up some number of years ago. It doesn’t really reflect what I do and I know I need to level it up.

Me. That’s totally relatable. When was the last time you updated it?

Client: [insert grimance here]….the day I launched it.

If this is you, please put down the embarrassment card your holding and hear me when I say that this is a very common story. You know you need a website. You know you should keep it updated. You probably know that it isn’t even that hard to do. But in the midst of your crazy busy life and business obligations, you just haven’t been able to make the time. And, the longer you go without updating it, the bigger the task seems to become.

This is one of the top 5 questions I get asked by clients who need a website and aren’t sure where to start. So, I decided to sit with that question and really think hard (and troubleshoot a lot) to give my clients the best answer I could come up with.