your website should be your highest performing employee
Your website is more than just a digital placeholder—it’s an employee that works for you 24/7. Unlike your human team members, it doesn’t take breaks, get sick, or clock out when it's time to run the kids to soccer practice. But just like any valuable employee, it needs ongoing training, maintenance, and optimization to perform at its best. If your website isn’t attracting, engaging, and converting visitors, it may be time for a performance review. Here are 5 questions to ask yourself to ensure your lowest-maintenance employee is doing its job.
1. Is Your Website Easy to Navigate?
Imagine hiring a salesperson who confuses customers rather than guiding them toward a purchase. A poorly structured website does the same thing—driving potential customers away.
Fix: Ensure your website has a clear, logical layout with easy-to-use menus, a visible call to action, and clear messaging about the problem you're solving and why they should hire you to fix it. The goal is to make it effortless for visitors to find what they need.
2. Is Your Website Keeping Up with SEO?
Your best employee should be in the right rooms with the right people. But, if your website isn’t optimized for search engines, you might be missing key opportunities to connect with your ideal audience.
Fix: Regularly update your site with fresh content, use strategic keywords, optimize page speed, and ensure all technical SEO elements (meta descriptions, alt text, internal linking) are in place. If we've built the website for you, then rest assured we've set it up for success from the outset, but paying attention to these as you're regularly updating your site are crucial to long-term success.
3. Is Your Website Fast and Mobile-Friendly?
A slow or unresponsive website is no different than dropping calls on your customer service line. Studies vary on the exact number of seconds a user will wait for a page to load, but in 2025, most people expect an almost instantaneous load time.
Fix: Optimize images, enable caching, and use a reliable hosting provider. Ensure your site is mobile-friendly, as over 70% of web traffic comes from mobile devices. Not sure where to start with web hosting? Consider reading our article on why we prefer Squarespace for most of our business clients.
4. Is Your Content Up to Date?
If your content is irrelevant or outdated, visitors may question your credibility.
Fix: Regularly update your blog, refresh service pages, and ensure contact information is accurate. Highlight new offerings, testimonials, and case studies to show your business is active and evolving. Bonus: This will also help your SEO AND give you material for your marketing channels. It's a win-win-win.
5. Is Your Website as Professional as You Want It to Be?
You've heard the slogan "dress for the job you want." Your website needs to reflect the tone and message of your brand.
Fix: Make sure your website is well-dressed for the job with clear messaging and brand collateral that stands out. Still working with a ten year old logo your neighbor's high-schooler mocked up for you? We get it. There's untapped talent everywhere. But consider letting us help you refresh your brand so your website is well-suited (pun intended) for the clients you're trying to land.
Conclusion: Give Your Website a Performance Review
Your website should be your hardest-working employee, generating leads, building credibility, and making sales while you focus on running your business. If it’s under-performing, it’s time to invest in regular updates and SEO maintenance to keep it at peak performance.
Is your website doing its job? If not, let’s talk about how to turn it into a top-performing member of your business team! Reach out to us today.